United Nations AIDS Conference Simulation Essay

United Nations AIDS Conference Simulation - Essay Example This simulation activity involved the United Nations General Assemblies. According to Starkey, Boyer, Wilkenfeld, & Starkey (2010), the General Assembly is the deliberative faction of the United Nations and is made up of the United Nations member states each with a vote. The United Nations AIDS Committee is responsible for proposing and negotiating global resolutions in the fight against the HIV and AIDS epidemic (Starkey, Boyer, Wilkenfeld, & Starkey, 2010). Starkey, Boyer, Wilkenfeld, & Starkey further explain that these resolutions are then forwarded to the general assembly for a final vote (2010). Students were assigned different roles either as state delegates or non state delegates. The name of the committee was the United Nations General Assembly. The sponsor was the United Nations AIDS Committee who authored this resolution. Pre ambulatory phrases were used to state the issues that the Committee was to discuss and resolve. These statements stated the reasons for the Committee to resolve the issues. The issues discussed during the simulation included the reaffirmation of those resolutions that the United Nations General Assembly had developed in the previous assembly. The current and continual damage caused by the epidemic was identified. It was identified that there was need for the committee to restructure the techniques that were currently being used to combat the epidemic. The committee having realized the importance of nation states inputs on AIDS resolution efforts welcomed their ideas.

Nestle Essay Example | Topics and Well Written Essays - 750 words - 1

Nestle - Essay Example Contrary to the popular beliefs bottled water of Nestle and its packaging is completely eco friendly. Nestle is the most efficient user of water to produce bottled water. To reduce the plastic content of the packaging and for more energy efficiency Nestle introduced Eco shaped half litre bottles. This helped in reduction in carbon dioxide emission by eight percent. Nestle is trying to adopt this technology for the entire pet bottles it uses. This eco friendly business practice in terms of reduction of plastic use and its disposal in the landfills is the typical uniqueness of Nestle. Its bottled water is a product made of extensive research and does not compromise to quality at all. The plastic use in pet bottles serves another purpose also. In making the pet bottles polymer is used made from oil. In this way oil is recaptured and used for a number of times through recycling. If marketed properly, these facts can put Nestle in an advantageous position in the competitive market of pack aged drinking water (Jeffery 2008). Nestle showed a value and principle based operation in its long business practices which lead to its worldwide success. It demonstrated an efficient performance to adjust with ever changing business environment. The principle of the company is based on its inquisitive business practice. The company not only aims to improving its sales and profit but also wants to ensure a better standard of living for the humankind. Being one of the largest producers of baby food Nestle always takes care of safety and quality of the products. The company completely lies on research techniques for the same. In making and marketing the food products Nestle always takes into account the fact that food habit of each country is unique in nature and it always try to make its products at par with the habits. Thus it shows its respect towards the local culture of each country. Nestle believes in long term benefit for the company

Categorising Hamlet as a Tragedy

Categorising Hamlet as a Tragedy Shakespearean scholar A.C. Bradley states that tragedy concerns itself with one person, the hero. The second key aspect of tragedy is the death of a hero. As Bradley points out, tragedy is essentially a tale of suffering and calamity conducting to death. Hamlet by William Shakespeare closely follows the dramatic conventions of a revenge play in Elizabethan theatre. Plays belonging to this genre are typically centred upon a protagonists attempt to avenge an evil deed, often including prompts from the supernatural. Mental instability of the hero, scenes of carnage and mutilation and an eruption of general violence towards the denouement are elements common to this genre. Thomas Kyds The Spanish Tragedy and William Shakespeares Titus Andronicus are classic examples of revenge plays, often being classified as tragedies of blood due to their explicit presentation of premeditated violence. Hamlets focus is primarily on the fall of a hero rather than on the execution of a pledge to revenge, therefore, it is more a tragedy than a revenge play as Prince Hamlet just doesnt avenge his fathers murder, he contemplates it before hand. In Hamlet, Shakespeare complicates the theme which makes the play difficult to compartmentalise, giving the play psychological depth, whereas Titus Andronicus is the straightforward narration of a pledge to revenge. The play narrates how Prince Hamlet gains revenge on his uncle Claudius, who is responsible for the foul and most unnatural murder of the late King, Hamlets father. Hamlet vividly charts the course of feigned madness, overwhelming angst and seething rage; whilst exploring themes such as regicide, treachery, reprisal, incest and moral corruption- the classic conventions of an Elizabethan tragedy. The setting of the play is crucial in determining the plays genre, thus, Shakespeare uses Castle Elsinore and its environs to depict a sordid, depressing place where alleged incest and murder are a part of everyday life, where revenge is commonplace motivation, and where the feigning of madness is a normal strategy to dissemble ones feelings. As I previously said, the multiple subplots and psychological depth Shakespeare adds to characters give context to the events taking place within the play, taking it beyond the realms of a mere revenge play. In Hamlet, Shakespeare takes the theme of reve nge beyond the hero of the play. He adds several sub-plots (Fortinbras of Norway is getting ready for possible combat with Denmark and Laertes seeks to avenge his fathers murder), making the genre of revenge consistent throughout the course of the play whilst also adding to the atmosphere of anxiety and doom already created. Shakespeare employs the use of certain gothic conventions which are typical of tragedies, thus, establishing the plays genre. The curtain opens to a bitter cold night, instantly creating a dark, chilling atmosphere. Conversely, Shakespeare could have employed the use of this metaphor to symbolize the political unsettlement in the state of Denmark as their King has just died. The plot itself is complicated but Shakespeare adds further depth to the atmosphere of chaos and unease by employing the use of conventional aspects of Elizabethan tragedy such as the clock that has struck twelve, opening the play in a sinister, perilous hour usually associated with the supernatural, a dead hour. We are also told that the spirit of the late King is roaming the walls of the castle, creating a sense of foreboding within the audience. I have established the conventions of Elizabethan tragedies, but to ascertain the generic conventions of Revenge plays, we must look at some paradigmatic examples such as Shakespeares Titus Andronicus or Thomas Kyds The Spanish Tragedy. Critic S. Clarke Hulse describes Titus Andronicus as a play with 14 killings, 9 of them on stage, 6 severed members, 1 rape (or 2 or 3, depending on how you count), 1 live burial, 1 case of insanity and 1 of cannibalism- an average of 5.2 atrocities per act, or one for every 97 lines. The play narrates the story of a Roman general who by the end of the play has taken his revenge by murdering his enemy Tamoras sons and then cooking the deceased in the form of a pie, which he later feeds to their mother. The play is by far Shakespeares bloodiest work and is undoubtedly classified as purely a revenge play. In Hamlet; Hamlet, Ophelia, Laertes, Polonius, Gertrude, Claudius, Rosencrantz and Guildenstern all die within the course of the play, which is possib ly why it is often categorised as simply a revenge play. What distinguishes Hamlet from most revenge plays is that the action we expect to see, particularly from Hamlet himself, is continually postponed. We must keep in mind that in this play, it is Hamlets own conscience that leads to his procrastination, acting as his hamartia. S.T Coleridge states that Hamlet procrastinates from thought, and loses the power of action in the energy of resolve. The audience of a revenge play expect a fast pace that gives them an adrenaline rush, thus keeping them engaged. Procrastination is a highly uncommon trait amongst the protagonists of revenge plays as can be seen in the character of Titus Andronicus who seemingly has no ethical values, Titus Andronicus being a play that is described as Shakespeares bloodiest work. Instead of killing Claudius when he is in prayer, Hamlet delays the action further, preferring to murder him when he is drunk or in the incestuous pleasures of his bed. Although, Hamlets hesitation to kill Claudius can also be seen as a p lot device used by Shakespeare to prolong the action of the play, hence, increasing the tension within the audience. As Aristotle said, the tragic hero is a man who is a mixture of good characteristics and bad characteristics and by exposing Hamlets tragic flaw, (teamed with his pardon to Laertes), Shakespeare makes him seem righteous to the audience, allowing us to empathise with the character despite his bad characteristics, a feeling that is definitely not associated with most revenge heroes. Critic William Hazlitt says that we can relate to Hamlet if we have had sadness in our lives as he is open with his emotions and allows the audience an insight into his feelings. Aristotles definition describes tragedy as an imitation of an event that is serious, complete, and possessing magnitude. Hamlet is undeniably a play that is of great enormity as we consider the scale and scope of the play. Keeping in mind that the protagonists of the play are in fact the rulers of Denmark in whose hands lies the fate of millions of people simply elevates the tension created even further. Aristotle also states that the character has the second place in importance meaning simply that the character should support the plot i.e. personal motivations will be intricately connected parts of the cause-and-effect chain of actions producing pity and fear in the audience. Hamlet fits into this description of tragedy as it is Hamlets desire to avenge his fathers murder that drives the plot forward and leads to the unfolding of events that form the play. Shakespeare adds unexpected depth to the character of Claudius, which is not common for the antagonist of a revenge play. The playwright makes Hamlets contempt towards his uncle apparent as he claims they are a little more than kin and less than kind. Claudiuss soliloquy in Act III scene III relays his stronger guilt on a brothers murder, showing a possible good characteristic (as said by Aristotle) of his character. My fault is past. But O, what form of prayer can serve my turn? Claudiuss apparent desire for retribution defers from the preconceived notion of a villain in Elizabethan theatre as it evokes sympathy within the audience. In a stage production of the play, this scene could be played with Claudius on his knees with his hands folded before him, maximising any sympathy the audience feels towards him. However, Shakespeare keeps his antagonistic manners consistent as [Claudiuss] crown, [his] own ambition, and [his] queen win over his guilt. Conversely, this soliloquy could be used to show that despite his villainous nature, Claudius is a character suffering from the heavy burden of guilt. Even though Claudiuss character is not developed to its full potential, Shakespeare has crafted a full rounded human being out of the adulterate beast, making even his character psychologically plausible. This fact in itself defers Hamlet from being merely a revenge play. Reviewing all the points I made during the course of this essay, I would like to conclude that to categorise Hamlet as a revenge play would do the play great injustice. The plays dramatic structure and in-depth characterisation allow the play to be interpreted from many perspectives. In my opinion, Hamlet is not more a tragedy than a revenge play as it contains elements of both genres, but it is a revenge tragedy. Professor Kiernan Ryan remarks on Hamlet being subcategorized into a category of its own as it problematizes the whole revenge tragedy form and the assumptions and values about life, which a revenge tragedy would smuggle through unchallenged.

Television Censorship in the Past and Present Essays -- Exploratory Es

Television Censorship in the Past and Present Typing in the web address "http://www.censorship.com", I begin my search for information regarding the controversial subject. After a few seconds of waiting for the site to load, a black background comes up, with black font displaying the message: "This site is not accessible because it is categorized as: Sex, Violence, Language." I immediately highlight the web address and annoyingly thrash at the delete button on my keyboard and watch it disappear. "Jeez, everything is censored nowadays!" Frustrated, I decide to take a break. I get up from my computer, drop my tired body onto the couch, and turn on the T.V. Once the picture becomes clear, I am greeted by a completely bare behind! The man yells, "You little bitch!" to his friend who has taken his pants, and a roar of laughter comes from the simulated audience on the show. The scenario shocked me, for I had just been restricted from a website because of subject matter closely related to what I was just seeing on the television I sat for a few seconds and thought about the way behavior like that was prohibited from the public eye just soon before. But why was it now being allowed to broadcast over millions of T.V. sets across the country? I realized that censorship itself, and specifically television censorship, has changed immensely through the years. Censorship, or the "prevention of disturbing or painful thoughts or feelings from reaching consciousness except in a disguised form" has been present since the Roman times ("Censorship", "History..."). The original intentions of the widespread act were to supervise the manners and morals of the people. Government officials were to exclude certain topics, groups, or religio... ...ensorship." 02 Oct 2003 17 Mar 2004 <http://www.parentstv.org/PTC/publications/rgcolumns/2003/1002.asp> "History of Censorship." 20 Mar 2004 <http://www.angelfire.com/vt2/UnitedStudents/history.html> Buchanan, Matt. "Ratings, Censorship, and Negative Criteria." 20 Mar 2004 <http://www.geocities.com/Broadway/Alley/3765/appropriate2.html> "Televised Censorship." 21 Mar 2004 <http://www.dragg.net/users/vocalofkentucky/multiculture.htm> "Television Censorship." Academic Library. 20 Mar 2004 <http://wwwacademiclibrary.com/view/Music%20and%0Movies/2682.htm> "The Long History of Censorship." Beacon for Freedom of Expression. 20 Mar 2004 <http://www.beaconforfreedom.org/about_project/history.html> "The Shadow of Incipient Censorship: The Creation of the Television Code of 1952." 17 Mar 2004 <http://historymatters.gmu.edu/d/6558/>

My Country

Our Country Our Country, the Union of Myanmar, is known as the land of golden pagodas. Myanmar is surrounded by big countries like China in the north and India and Bengladish to the west. Thailand and laos lie to the east of Myanmar and the south is the east of Myanmar and the south is the sea. Its area is about 676553 square kilometers, and it is the second largest country in Southeast Asia after Indonesia. Although it is still a developing country, we can say it has good neighbours, great resources and beautiful natural surroundings. And, Myanmar is divided into seven states and seven divisions. There are althogether 135 ethnic groups, like Kachin, Kayar, Kayin, Chin, Bamar, Mon, Rakhine, Shan, Palaung, Paoh and different races like Chinese and Indians, living in unity. Our country is situated near the Bay of Bengal, it has monsoon climate. It is colder in the north than in the south, and the central region is dry. It has three separated seasons, the hot season, the rainy season and the cold season (winter). Each season lasts about four months. The hot season begins in February and ends in May. The rainy season is from June to September. The cold season starts in October and ends is January. The hot season is the most unfavourable season in our country as it is the most unpleasant time to live. It is really hot, dry and dusty. The lakes and wells dry up in this season. Leaves fall from trees, making some trees bare with dry branches till the middle of the season. New buds come out after that and make them look pleasant thought. People have to cool themselves in various ways using fans, air-cons, and travelling and staying in summer resorts like Pyin Oo Lwin and Kalaw. In spite of the annoying heat, there are festivals like Water Festival, Kason water Sprinkling Festival and Pagoda Festival, which can release the people from the extreme weather. The Thingyan is one of the most enjoyable festivals in this season. After the hot season, it is the rainy season. In this season, it is very wet and some places are very muddy. The trees and leaves turn very green as their original colour returns when the dust is removed. Sometimes, it is very frightening because of the thunder, lightning, storms and floods. But, farmers expect the rain to start growing paddy, and rainwater is essential for everyone to live. The next season to come is the cold season. It is quite pleasant and cold in most parts of our country. Flowers bloom beautifully under the mist and fruits and vegetables are abundant in this season. People take exercise and walk in the early morning to get fresh air. Sporting events like marathon, running and walking races are held throughout the world. Religious Lighting Festival, Tazaungdine also falls in this season and it is very delightful to see the surroundings with colourful lights. After enjoying the Christmas festival and hailing the new year, our Independence Day tournaments which are also full of fun and merry-making arrive on the fourth of January. It is the best time of the year in our country as the weather is neither hot nor wet. Our country has four important rivers, called the Ayeyarwady, the Chinwin, the Thanlwin and the Sittaung. They are a great help in transportation and make it possible to grow different kinds of crops. As our country is an agricultural country, we grow rice, and crops the whole year round, and export rice, beam, prawns and fishes. It is also full of mineral resources like Jade, sapphire, ruby, gold, silver and various kinds of metal. Myanmar pearl is also world famous for its quality. In the forests, we have abundant supply of teak, ironwood and other kinds of hard wood. Myanmar woven clothes and handicrafts like tapestries, lacquerwares, sculptures of various kinds of wood and other wares also reflect the culture of Myanmar people. The national museum, Planetarium Yangon Zoological graden, Hlawga Wildlife park, Aquarium lakes, amusement parks, natural caves, waterfalls, bird sanctuaries, mountain resorts, summer resorts, various creeks and rivers and botanical gardens are the countless attraction of Myanmar, our country. However, as it was once a colony of the British and the Japanese the people were influenced by different missions of different religions So, there are some Christians, Hindus and Muslims. But, our country have independent since 1954. So, the other religions live together peacefully under the teachings f different religions So, one can see various sizes, styles and shapes of pagodas, images, monasteries, churches, temples and mosques everywhere in our country, Myanmar. The capital of our country is Yangon and, Mandalay is the second largest city and the last capital of Myanmar kings. Naypyitaw is also the large and important city for our country. Bagan is the most famous places with thousands of pagodas. It is very attractive for all people because we can see most of the religious relics and buildings. It is also attractive for foreigners because it has ancient culture, arts and crafts. Bagan is situated on the east bank of the Ayeyarwady in central Myanmar. It is about 5 kilometers south of Nyaung Oo. Its area is about 16 square miles and it has a hot and dry climate. It was the capital of the Myanmar kingdom during the Bagan dynasty which was from 11th to 13th centuries. It became the centre of Buddhism after King Anawrahta attacked Thaton in 1057 and brought to Bagan the Buddhist monk, Shin Arahan, the sacred Pitakas and the sacred Pali language. Bagan has always been famous for its ancient pagodas and monuments and is recognized by the world’s travellers as one of the world’s wonders. The architecture and the artistry of the craftsmen show Myanmar’s wounderful achievement in arts and crafts. The lacquareware of Bagan is still very much in use, and stands as a traditional attraction for all of us. There are also places of interest like the Bagan Archaeological Museum, the Myanmar handicraft shops and many other antique shops. Today, Bagan has become a tourist attraction because of its archeological sites and unspoilt beauty. It is such as attractive place for both natives and foreigners. The Shwedagon Pagoda is the most ancient historical pagoda in Myanmar. The history of the Shwedagon says that the Gotama Buddha gave eight hair relics to the two brothers, Taphussa and Ballika, who went to India as traders. They brought the relics to their hometown, Okkalapa, now known as Yangon. They gave the sacred relics to the king of Okkalapa. The king and the citizen built the first pagoda in Myanmar. This pagoda, known as the Shwedagon, enshrines not only the eight hair relics of Gotama Buddha but also the relics of Kakusam Buddha, Konagan Buddha and Kassapa Buddha. So, it is regarded as the most sacred pagoda. This pagoda was rebuilt and enlarged by later kings. The last person to rebuilt the pagoda to the present size and shape was Queen Shin Saw Pu. The pagoda is 326 feet tall and its circumference at the base is 1420 feet. Its festival is celebrated every year in the last month of the Myanmar calendar called Tabaung. It is celebrated for seven days culminating on the full-moon day of Tabaung. The Pagoda is covered with gold from top to bottom. It glitters in the sun-light like solid gold. It is well known not only in Myanmar but also in the whole world and many pilgrims from all over Myanmar as well as from abroad have visited the Shwedagon. There are also many other places of interest in Myanmar, our country. Inlay is one of the most beautiful places in Myanmar. Most of the people who live there are Shans, Pa-ohs, and Danus. They are hospitable and honest. Inlay is a big lake with floating islands. Various kinds of vegetables are grown there. Vegetables are fresh, cheap and plentiful. People in Inlay have a market day every five days. It is very crowded with people selling and buying all kinds of goods, in moving boats. Their lives in boats are very interesting. There are only two places in the world where people row the boats with their legs. One is in Venice, Italy and the other is in Inlay. That is why Inlay is known as Venice of the east. As it is in Shan State, the weather is cool and pleasant. We can also enjoy ourselves by taking a motor boat ride on the lake. It is very exciting to feed the sea-gulls from a moving boat because they sometimes bite our fingers. The famous Phaung Daw Oo Pagoda is in Inlay so we can go on a pilgrimage there. Its festival is held in October and people from all over the country go there to pay homage to the images of Buddha. There are many beautiful and pleasant places which are worth visiting and seeing in Myanmar. Pyin Oo Lwin is a hill station. It is 42 miles from Mandalays. The sight of the blue mountains and green valleys along the way is pleasant. It is a quiet town with beautiful gardens. The streets are clean and less crowded and there is hardly any noisy traffic except in the town centre. The atmosphere is peaceful and the climate is pleasant. It is refreshing to go for a walk in the early morning. It is cold during the winter months and cool in summer months. In the evening, the breeze often brings its sweet smell, and the air is clean. Fruits and vegetables are cheap and plentiful the whole year round. The main attraction of Pyin Oo Lwin is the famous National Kandawgyi Garden. There, we can see real natural beauty and different varieties of the most beautiful and colourful flowers in Myanmar. The Pwe Kauk water fall is the place where families have their meals enjoying the beautiful views. We can go on to visit the Maha Arnthtoo Kantha Pagoda and pay homage to the Buddha image. Many visitors take photographs at the Peit Chin Hmyaung Cave which is the pride and wonder of the town, Pyin Oo Lwin. The cool breeze and the beautiful landscape attract many holiday – makers. Natural beaches like Ngapali, Ngwe Saung, Kan Thar Yar, Chaung Thar and Maungmakan are also natural unspoilt places where we can get perfect peace and relax ourselves. Myanmars are carefree and fun-loving people. So, there are many festivals in our country for the whole year round. Among them, the Thingyan Festival is the most famous and the year’s greatest event. It is also the most enjoyable festival in our country. The Thingyan marks the end of the old year and welcomes a new one. It usually last for three or four days. During the festival, people throw water on one another. It means washing away the impurities of the old year. People of different ages, young and old, take part in it. People set up pandals or stages and throw water and revellers who go round the city in open cars. Most of the revellers are teenagers and children get lots of fun, playing in the wet. Water-throwing, shouting and teasing are accepted as a natural process during Thingyan. People get into a forgiving mood and even mere strangers treat each other as long-lost brothers. No one seems to be angry for being wet. We can watch many stage shows and dance shows everywhere. It is not only a time for doing good things. Old people go to pagodas and monasteries to meditate or keep Sabbath. Young people wash the hair of the elders and cut their nails. Most people avoid doing bad things during this period. The whole country is alive with fun and activities. Thingyan is the festival in which we can get the greatest fun for the longest period. The Myanmar people are kind, hospital and generous. They are also simple, honest, helpful and friendly. In fact, they are peace-loving people. It has an international air-port and a beautiful port for ocean lines. It is also the gateway into Myanmar. We can be proud of our tradition and culture, and Myanmar is self sufficient. It also produces building materials such as wood and bamboo. There are also many scenic places and pleasant beaches which are very attractive for tourists. People in our country love, regarded by foreigners as helpful, smiling and even easy-going people mistakenly. In fact, Myanmar people are simple and loving. They are also hardworking. Although Myanmar is a developing country, there are a lot of natural resources that we haven’t explored and places of interest to be renovated and attract the tourists. With the improvement of modern technology, we will be able to discover all these and apply for the all-round development of our country, Myanmar. Presented by, 2 GC – 19 Ma Hnin Ei Khaing TU (HINTHATA)

Business Ethics (Nestle Company) Essay

Introduction Nestle is the world’s dominating health and nutrition company which is still now committing their promises to the people every day, everywhere by promising ‘Good Food, Good Life’ to their consumers to enhance lives with good foods and beverages. The development of Nestle was formed in the 1905 through the mergers and acquisitions of the Anglo-Swiss Milk Company, by the brothers George Page and Charles Page, and Farine Lactee Henri Nestle, by Henri Nestle. The company was then named after Henri Nestle in the year of 1866. The constant growing and developing of Nestle have successfully made them a famous brand and most people do recognize the existence of them in today’s world. Nestle’s portfolio has literally cover most of the foods and beverages category for instance, baby foods, bottled water, cereals, chocolate and confectionery, coffee, culinary, chilled and frozen foods, dairy, drinks, food service, healthcare nutrition, ice cream, petcare, sport nutrition and weight management. Identification Stakeholders Nestle’s engagement of stakeholders is based on their Creating Shared Value (CSV), which is allowing them to identify and determine emerging issues, to share the responses among the stakeholders and to continue to drive performance improvements. Nestle’s stakeholders can be categorized into three major groups. First group is the group of political which consists of Global Business Leaders, Non-profit Organizations (NGOs), Academics, International Organization, and Government Official. This particular group serves the common interests with Nestle which is in sharing the fresh thoughts and ideas on behalf of how the NGOs, governments and businesses can work closely together in order to eliminate the barrier between developments goals and commercial needs. Second group is the group of experts in social and environmental area that is relevant to Nestle’s field. This group is to communicate Nestle’s approaches towards the people and environment and collect and examine feedbacks based on CSV efforts and plans. Last group is the group of farmers, traders and key processors that contribute help in agriculture resources of Nestle. This interest in this group is to give the supports to farmers and  encourage sustainable development in agriculture worldwide. In addition to this, the stakeholders of Nestle are also relatively supportive to the CSV and were also highly corresponding about the issues, interests and specific areas of concern for example, the growing importance of climate change, the uprising challenges of both under-nutrition and obesity, the reduction of biodiversity from deprived land management, the competition between agriculture land and water resources from biofuels, child labour and also insufficient opportunity and attention given to support the vital role of women in agriculture. Ethical Issues Despite of being a well-known company, however, the Nestle Company has been boycotted and been listed one of the companies that is doing unethical acts which cause harm towards the consumers or their workers. Based on studies and researches, several cases and incidents have been investigated in regards of Nestle doing unethically. Marketing Strategy According to press releases and also Baby Milk Action (2012), one of the Nestle’s present marketing strategies are to discourage the ‘breastfeeding’ of mother to child. In additional to this, Nestle is also adding several logos and labels in the support of advertising reflect to consuming their products, in this case which is baby foods, is more ‘healthy’ and ‘effective’ than consuming mother’s breast milk and this leads to a moral issues for the mothers. On top of that, Nestle is also by this advertisement generalizing that babies who are being breastfed, therefore, are more likely to become sick due to the poor condition of the mother. These advertisements can be misled to exaggeration which is by marking facts with unsupported evidences. Besides that, the unethical act in exaggerating of the advertising continues where the Nestle Company is targeting on health workers with the claims of their newly formulated formula ‘The Gold’ in their foods and beverages which could possibly reduce diarrhea, cure brain and eye development and also strengthen the immune system. Several investigations was required by the World Health Assembly in order to examine the ‘effectiveness’ of ‘The Gold’ formula, however, been rejected by Nestle Company due to the reason of their research and  development is strictly private and confidential. Last but not least, the Baby Milk Action is also questioning about the false reporting that Nestle has been reported towards their baby food products. The United Reformed Church has spotted Nestle have violated several International Codes of Marketing Breast-Milk Substitutes, unfortunately, it was being false reported in their policy statements and reports saying the acts of Nestle doing has no harm towards their consumers, however, it does actually harms health. The investigation is still on going, but it has been dismissed constantly. ‘Nestle has gone to great lengths to enhance its corporate image but its disdain for the International Code’, says Yeong Joo Kean, legal advisor of International Code Documentation Centre. This supports that Nestle, in the desperation of enhancing brand images, however, violates several to exchange the success of its company by putting harm towards their consumers. Major Factors That Impact the Issue There are many factors that impact the ethical issue of Nestle, from social, economic and legal side. In another word, the unethical issues and actions of a company is always caused by the impacts from outside. Firstly, social factors affected the ethical issue of Nestle’s exaggeration advertising on its products. There are 3 reasons why Nestle exaggerate their advertisements and they are the market dominate, effectiveness of advertising and lack of consumers knowledge. Advertisements are effective because the range of advertising is very wide in the areas such as television, radio and online. An advertisement is easier to reach people in many different ways and easier to catch up people’s attention by using emotion and over exaggeration (Simmons, 2012). Besides that, according to Euromonitor International Plc (2010), Nestle is dominating in foods and beverages market. The effective of Nestle’s brand name and the consumer loyalty is high; therefore, consumers are easier to believe the products from Nestle without any rational judgments. At the same time, there are lack of knowledge on the ingredient and the effects of the products from Nestle because those ingredients used are not be able for people to see and only based on the verification. However, those verifications can only be forged by Nestle. Based on the factors above, Nestle exaggerate their advertisement by saying that their baby milk is better than breastfeeding in order to encourage people consume  more on their products. Another major factor is economy and it is explained by the ethical issues of Nestle is due to the demand of their product and also the desires of increase market share and revenues. Nestle aimed to maximize their profits and ignore the social responsibility of provide the truth of their products to their stakeholders (Shaw & Berry, 2010). The needs from economy growth on Nestle drove them into ethical issue which exaggerate their products and attract people to consume and increase the interest of the shareholders. Legal factor also impacted on the ethical issues of Nestle. As mentioned before, several investigations was required by the World Health Assembly in order to examine the ‘effectiveness’ of ‘The Gold’ formula† but has been rejected by Nestle because they said the formula is private and confidential. Nestle protected their formula by legal system and this resulted in unjudged of the effectiveness of their products. The real effects of â€Å"The Gold Formula† are covered by Nestle and encouraged the ethical issue of exaggeration advertising. Relevant Ethical Theories and Concepts As from the case regarding the boycott towards Nestle that were raised by the baby milk action organization, Nestle were said to be an unethical company as they used deceptive advertising to target the 3rd world countries while they are having language and literally barriers. (Kinnaird, 2011) Corporate Social Responsibility (CSR) has the twin effects of improving both short term and long-term corporate performance, furthermore, helps improve financial performance, enhance brand image and an increases the ability to attract and retain the best workforce. For a business to be successful in the long term it has to create value, not only for its shareholders but also for society. As mentioned by Nestle, the organizations’ approach is based on a long-term view, creating significant value to the society and also to maximizes the shareholder’s value as well as profit (Nestlà ©Ã¢â‚¬â„¢s Corporate Business Principles, 2012) but as a matter of fact, in 1974, Nestle started to sell infant formula at developing countries and has a result of malnutrition and caused death of babies. Nestle did not fulfilled the  responsibility to have an obligation to benefit the society at large. (Kinnaird, 2011) Kenneth Arrow mentioned that â€Å"there are two types of situation in which the simple rule of maximizing profit is socially inefficient: the case in which the costs are not paid for, as in pollution, and the case in which the seller has considerably more knowledge about his product than the buyer.† From the view of business, Ne stle were said supported by this statement as they are providing a wider range of choices to their customers. However, in the case where Nestle used deceptive advertising towards the market had led their consumer to a harmful situation. Hence they were then boycotted by the baby milk action organization. An organization with ethical responsibility is more likely to build a good reputation, which is more likely to bring financial rewards over the long term, and since Nestle’s view is aiming for long term, they should stop the trend of decreasing breastfeeding and advertising exaggerated formula to their customer. In the 3rd world countries, most of the citizens are not educated and aware of the knowledge of bottle-feeding as compared to breast-feeding. Thus advertisement promoted by Nestle might seem very deceiving to them and tend to believe that the formula product is beneficial to their children. From the theory of Post MacPherson (Shaw, 2011) that clarify the liability of manufacturers as well as the retailers, â€Å"due-care† concept which is â€Å"idea that consumers and sellers equal and that the consumer’s interests are particularly vulnerable to being harmed by the manufacturer, who has knowledge and expertise the consumer does not have.† At the same time, manufacturers bear the heaviest responsibility to prevent the customer from being injured by defective products. Analysis of the available Options In the world of business, it is always the decision between narrow and broad view. Milton Friedman argued that business has no social responsibilities other than to maximize profit. (Shaw, 2011) Nestle by then were boycott by the baby milk organization is due to their turning point in their business as they aimed to create significant value to the society but apparently they are only focusing on maximizing the organization and the shareholder’s profit and marched towards the narrow view aspect and abandoned the obligation of bringing positive value to the society. As a matter of fact,  Nestle had come out with a framework that look into the CSR in terms of creating shared value with developments by Mark Kramer together with Professor Michael Porter of Harvard Business School. In short, creating social and environmental benefit is the key of making an organization’s competitive over other organization in the long-term, says Kramer (2006) Recommendation and Conclusions As mentioned above, Nestle has arisen social problems whereas the babies who fed on the baby milk powder are tend to become sick, in serious case of poverty, babies are dying compared to those breastfed babies. In order to defuse these social problems, Nestle should give more attention to these problems. With the issues mentioned as the deceptive advertising, society’s benefits are being reduced. They are not understanding about how the product is really providing the benefits that offered to the product users. In some case, they are lack of knowledgeable about what the advertisement is proposing due to different conditions which experienced by some countries such as the language and culture barriers. Therefore, Nestle should work against the deceptive advertising and provide more accurate information for the customers. They need to share a common goal and to get through the various aspects of the product development, manufacturing influences, customer’s benefits and the knowledge in order to link between the Nestle’s approach of Creating Shared Values. Apart from that, Nestle need has a need to build up back its company’s confidence and the trust among the company’s products with the customers. Due to the deceive advertising and defective products that brings harm to the infant, customer are becoming less trust on the company’s products and even the brands. In order to rebuild the customer’s perceptions towards the company, Nestle can come out with some new marketing strategies to promote their products. As an example, they can improve their product strategy where the ambiguous details shown on the packaging. They can improve the labels and packaging to provide more information about the baby milk powder, even in more different language based on the market country accordingly. Besides that, they can practices on their promotion strategy to promote the products itself as telling more information to the customers, publics and enable the company to answer the customers’ questions about the ambiguous details that they receive. Therefore, customer can know more about the product, in turn, confidence and trust towards the company is being enhanced. To cut a long story short, boycotts are often lead a company to face problems in earning their profits and position themselves in the market as well as maintain a good relationship with the customers who are purchasing the certain products. At the same time, they do face ethical dilemma which are bringing negative impacts to the society and in turn, it brings harm to the company. In the eyes of others, they are making priority in profit maximization; however, they have ignored the corporate social responsibility which is playing an important role in the business. In order to retain the company’s reputation, several strategies as to reduce the ethical dilemma situations, needed to be done for longer-term effects, no matter to the company or the society. Companies must not only focus on the boycott, but also work into the path of changing the rules in the product development. Bibliography Action, B. M. (2012, April 24). Protecting Breastfeeding. Retrieved October 16, 2012, from Why target Nestlà © with the boycott?: http://info.babymilkaction.org/nestlebriefing Kean, Y. J. (2005). NESTLÉ AND THE INTERNATIONAL CODE:. An analysis by the International Code Documentation Centre. Klein. J. G., Smith. N. C. & John. A. (2002). Why We Boycott: Consumer Motivations for Boycott Participation and Marketer Responses. Centre for Marketing Working Paper. No (2). 701 Nestlà ©. (2012). Nestlà © Good Foods, Good Life . Retrieved October 16, 2012, from http://www.nestle.com/Pages/Nestle.aspx Kinnaird, E. (2011 Ð ¹Ã ¸Ã » 22-March ). Nestle Infant Formula Case. From Prezi: Make Your Presentation Zoom: http://prezi.com/r2gtyqwc1gmn/copy-of-nestle-infant-formula-case/ Nestlà ©Ã¢â‚¬â„¢s Corporate Business Principles. (2012). Retrieved from Nestlà ©: http://www.nestle.com/AboutUs/BusinessPrinciples/Pages/BusinessPrinciplesHome.aspx Shaw, W. H. (2011). Business Ethics. Boston, Uni ted States of America: Wadsworth, Cencage Learning. Simmons, L. (2012). Why Advertising Is So Effective. Retrieved October 16, 2012, from Netplaces.com: http://www.netplaces.com/addiction-recovery/cultural-lures-and-addiction/why-advertising-is-so-effective.htm YUNIKA Corp. (2010). Reasons Why Advertising